Pick up as many bargains as you please on the high street today, complete your Christmas shopping if you like, but failure to take three points tonight and West Ham United will win Black Friday.
It’s already cloudy, but the mood could turn dark in the east end of London at 10pm this evening.
The Westfield shopping centre next door will be brimming with bargain hunters throughout the day. But if it’s not the Irons carrying out three points from Stratford later on, then the shadow of misery grows.
Talk about being thrown in at the deep end. David Moyes has only been at the London Stadium for ten minutes, but already he finds himself in a situation where things just can’t afford to get worse before they get better.
The unavoidable fact of the matter is that the Hammers have won two Premier League games all season.
Not battle-hardened triumphs away to a London rival, or guts and glory against a fancied side in front of their home supporters.
Those two wins were at home to newly-promoted Huddersfield Town and Swansea City, one of the two clubs currently in an even worse state than they are.
The fixture list backs up the severity of the situation. Moyes’ first home game in charge is a must-win thanks to what’s ahead. Don’t be fooled into thinking a point against the 2016 champions would suffice.